GO BACK

UNICEF | Toy Soldiers.

Children in countries like Congo, Nigeria, Myanmar, Philippines and Syria are being recruited forcefully whether to governmental army or non-stated armed gangs. Numbers of child-soldiers around the world has increased rapidly and one out of twelve kids lives a distorted childhood.

Subsequently the normal state of a kid is to play with toys, today they are just a mean to carry weapons, thereby I decided to help spread awareness and shed the light on this issue by making this initiative.

Year
2018
Client
UNICEF (Initiative)
Role
Creative Director / Concept Creator / Art Director / Copywriter / Retoucher
Credits:
Creative Director: Kerollos Magdy
Concept Creator: Kerollos Magdy
Art Directors: Kerollos Magdy, Tamer Samy
Copywriters: Amr El Massri, Kerollos Magdy
Illustrator: Mohamed Hamid
3D Artists: Shadi Zeiian, Ibrahim Satour
Clothes Simulation Artist: Mohammed Nasr​​​​​​​
Retouchers: Kerollos Magdy, Mohammed Nasr
© All rights reserved to Leap Studios