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Orange | Ramadan 2025

We all experience gaps in our relationships — whether due to being busy, a fallout, or many other reasons. But just a simple message or seeing their name on an incoming call can touch our hearts and heal everything. Since Ramadan is a time for reconnection, it was the perfect opportunity to highlight this and remind us to bridge the gap with our loved ones.

Orange’s Ramadan 2025 campaign, ‘اتكلم كل يوم يومين’ is a touching one, with a song where every verse is built on a strong insight that truly resonates, featuring some of Egypt’s biggest celebrities.

('يوم يومين' is a common Egyptian idiom we use to express the idea of staying in touch regularly — like 'Talk every day or so' in English)

Year
2025
Client
Orange
Role
Art Director

- Campaign impact -
& audience engagement

Credits:
Agency:
Leo Burnett Cairo
Creative Team:
Osama Arnaouty, Gasser Samaha, Aly El Rouby & Me
Communication Team:Nour Torky, Farah El Eraky, Hana Beshir
Production Team:Nader Moussa, Osama Saeid
Agency Head:Diana George
Director:Ahmed El Naggar
Production House:Rhino & Oxpecker Productions